The scene is already common in any kitchen: the air fryer switched on, dinner ready in minutes, with no oil and no mess. Except that whoever profits from this demand is not the person looking for stock in December: it is the importer who placed the order months earlier.
What the multifunction air fryer is
It is the new-generation multifunction air fryer: besides frying without oil using hot air, many models bake, grill and dehydrate. The wave of the moment is the dual drawer, which prepares two foods at different temperatures at the same time.
It is no longer a luxury, it has become routine. It is a product with extremely high demand and strong visual appeal, which practically sells itself in a short video or in the shop window.
Why this is an opportunity for Brazil
The air fryer is one of the few appliances Brazilians buy without thinking twice, and demand shoots up at the end of the year. Anyone who understands importing knows that this window is not served in December; it is served now.
- Perfect timing: with the manufacturing and sea freight lead time (60 to 120 days), placing the order in July or August is what guarantees stock for Black Friday and Christmas.
- Buy cheap, resell well: it is a product with constant demand and a high perceived value. Well negotiated in China, it resells in Brazil with good volume and fast turnover.
- Broad audience: from the person living alone to the large family, from the home to food service. The dual drawer opens up a new audience on top of that.
- Content ready to go: food coming out crispy from the air fryer is one of the images that perform best in video and in the shop window, ideal for anyone who also resells online.
Before importing: because it heats at high power, the air fryer requires INMETRO certification, with attention to the Brazilian standard plug and to the voltage (110V or 220V). The quality of the heating element, of the non-stick coating and of the thermostat varies a great deal from factory to factory, and this is a product where inspecting before shipping prevents risk and mass returns.
Put your own brand on it
Importing from China is not only about reselling a generic product. The factory can put your brand on the air fryer and on the packaging, and personalise the product your way. That is how you build an own brand, with more margin and less price competition.
- Your brand on the product and on the box (private label / OEM): printed or engraved logo.
- Capacity (litres), colour, digital panel and recipe book of your choosing.
- Packaging and manual in Portuguese, ready for Brazilian retail.
Customisation usually calls for a slightly larger minimum order, and that is where having a partner in China makes the difference: BCVN finds the right factory, negotiates the customisation, validates the sample and makes sure the product arrives exactly as you asked.
It is worth understanding how this works in practice before requesting the first sample: the guide on own brand in China: private label, OEM and ODM explains the difference between the three models and what each one changes in the minimum order and the lead time.
Where to buy an air fryer in China
Air fryers and small appliances are a huge sector, and they show up in force at the main fairs:
- Canton Fair, Phase 1 (Electronics and Home Appliances): the biggest aisle for this product, with hundreds of manufacturers side by side.
- Hong Kong Electronics Fair: strong in gadgets and new releases, it takes place days before the Canton Fair.
- Yiwu Trade Fair: ideal for volume and lower-cost models, at the largest small-commodities wholesale market in the world.
Next edition, Canton Fair 2026 (140th): Phase 1, with the electronics, runs from 15 to 19 October 2026, at the Pazhou complex in Guangzhou. The Hong Kong Electronics Fair (13 to 16 October) comes just before it, which allows the two to be combined in a single trip.
Read the complete guide to the Canton Fair 2026
The air fryer is not a bold bet. It is one of those obvious opportunities that only pay off for whoever acts in the right month, and stall for whoever remembers them too late. If you want to sell the most wanted appliance in Brazil this Christmas, the decision is for now.
Frequently asked questions about importing air fryers
Do I need certification to import an air fryer?
Yes. Because it is a household appliance that heats at high power, it requires INMETRO certification, with attention to the Brazilian standard plug and to the voltage (110V or 220V). Confirm this before placing the order.
When is the best moment to import air fryers?
The air fryer sells all year round, but the peak is at the end of the year. With the manufacturing and sea freight lead time (60 to 120 days), placing the order between July and September guarantees stock for Black Friday and Christmas.
Where can I find air fryer suppliers in China?
At the Canton Fair (Phase 1, home appliances), at the Hong Kong Electronics Fair and at the Yiwu Trade Fair. BCVN validates the suppliers and the electrical safety, and can accompany your visit to the fairs.
What is the minimum order to import an air fryer?
It depends on the factory, but many work with accessible quantities for anyone starting out or wanting to test the product. BCVN negotiates the minimum order, consolidates it with other items and helps you import in the right measure for your moment.